Canadian power sports firm BRP announced that it would spend $300 million to electrify its entire lineup of vehicles by 2026. The company, which manufacturers watercraft, snowmobiles, ATVs, and go-karts, will start rolling out its first products in the next two years.
The $13 billion global power sports market is slowly coming around to electric drivetrains, and BRP, which owns popular brands like Ski-Doo snowmobiles, Sea-Doo watercraft, Ryker ATVs, and Rotax go-karts, is trying to position itself at the forefront of the movement.
“We have always said electrification was not a question of ‘if’ but a question of ‘when,’” said José Boisjoli, BRP president and CEO, in a statement. “Today, we’re very excited to unveil more details of our...
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