Entercom, a company mostly associated with its hundreds of US radio stations, is losing its old name in an effort to signify its broader interest and investments in audio — specifically, podcasts. Today, Entercom becomes Audacy. The company, which owns podcast networks Cadence13 and Pineapple Street Studios, as well as ad network Podcorn, is looking to keep expanding its work in the digital audio space. Along with the rebrand, the company is announcing a new podcast partnership with Demi Lovato; a partnership with BetMGM to create content around sports betting; and a plan to exclusively debut new, original shows on its Audacy listening app (previously the Radio.com app).
“We’ve come to this point where we are really fundamentally...
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